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Roasting LevelsUpdated 4 months ago

Coffee Roast Levels: Overview & Pros — Ideal for a One-Sheet

Light Roast

  • Appearance: Light brown; dry surface; no oils.

  • Flavor & Acidity: Crisp, bright acidity with vibrant, fruity, sometimes floral or tea-like notes. Preserves origin-specific flavors.

  • Caffeine: Slightly higher by volume due to denser bean density

  • Ideal for: Highlighting terroir and varietal nuances—perfect for single-origin, pour-over, or filter lovers.




Medium Roast

  • Appearance: Medium brown; generally dry or low sheen.

  • Flavor & Acidity: Balanced—rounded sweetness, caramel or nutty notes, with moderate acidity and medium body. Origin flavors are still present but more rounded

  • Caffeine: Similar to light roast by weight; differences are minimal.

  • Ideal for: Broad appeal—smooth, balanced cups for everyday brewing and espresso blends.




Dark Roast

  • Appearance: Dark brown to near-black; oily surface develops.

  • Flavor & Acidity: Low acidity, robust body with smoky, bittersweet flavors like dark chocolate or caramelized sugar. Origin notes are largely overpowered by roast character.

  • Caffeine: Slightly lower by volume due to expansion—but negligible difference.

  • Ideal for: Bold preferences, espresso, classic café-style drinks, and fans of darker flavor profiles.




Roast Levels at a Glance — Great for One-Sheet Layout

Roast Level

Color & Texture

Flavor & Acidity

Ideal Use & Buyers’ Messaging

Light

Light brown, dry

High acidity; fruity, origin-forward

For terroir exploration; pour-over, single-origin fans

Medium

Medium brown; smooth

Balanced; caramel, nutty, smoother

Versatile—perfect for most brewing methods

Dark

Dark, oily

Low acidity; smoky, chocolatey

Bold, traditional; excels in espresso or blended cups



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